This year FleishmanHillard in Mexico organized for the first time the Perrotón by Purina in Queretaro and Puebla.
Perroton is a race organized by Purina in which the runners and their dogs participate by donating at least 2 kilograms of dog food. Purina donates 1 extra kilogram per runner that crosses the goal line and all the food recolected goes to shelters for homeless dogs.
FleishmanHillard had a very interesting challenge, which was the first nocturnal perroton, that took place in Puebla and despite the short time with Purina as an agency client we did a very good job, pitching more than 10 interviews and generating more than 35 media stories in local and national media.
These events were really important to FleishmanHillard because they were our first activity with the brand. . Our goal was achieved by getting a 9:1 on ROI and a happy and smiling client.